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    Brandeis University WEB DESIGN & INFORMATION ARCHITECTURE

    Homepage Redesign:
    The new design and layout of the home page was aimed at providing a better experience for prospective students. The goal was to turn their home page into a strategic tool that would empower prospective students with the best information available on the value of a Brandeis education. Delivered a branded solution that improved students’ ability to compare academic programs, explore the campus, and find answers to their questions.
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    OHO InteractiveLOGOS & BRANDING

    12 Days of Twitter Campaign:
    Design for OHO’s holiday marketing campaign. Created an online contest to inform OHO's clients about the advantages of using social media with prizes that corresponded to the gifts from the 12 days of Christmas. The campaign was promoted through Twitter, Facebook, the OHO company website, and print materials.
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    ElsevierINFORMATION ARCHITECTURE

    Elsevier Editorial System (EES):
    Redesign of the Elsevier Editorial System streamlined the daily activity for users. Located in Amsterdam, Elsevier publishes 250,000 medical and scientific articles per year in more than 2,000 journals. Nearly all of Elsevier’s journals use the Elsevier Editorial System (EES) for managing the submission and peer review process. EES allows authors to submit their manuscripts, reviewers to referee, and editors to manage the peer review process online, providing a seamless flow from article submission to publication. Launched in 2002, EES today counts 3.5 million registered users.
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    OHO InteractivePRINT DESIGN

    Holiday Flip Book:
    Created a flip book collateral piece that showcased OHO's logo redesign and demonstrated that OHO was now OHO Interactive. The goal of the project was to create a memorable print piece that clients could interact with. Created the animation for the flip book in flash and exported the frames to jpgs for assembly into InDesign for layout and delivery to the printer.

Strategy

The discovery process begins with work to reveal the client’s vision, requirements and expectations.

  • Brand research
  • Site/App audit & heuristic evaluation
  • Business goals & requirements
  • Stakeholder interviews
  • Focus groups & audience surveys
  • Competitive research & analysis
  • Recommendations documentation

Information Architecture
& User Experience

Building an exceptional site experience starts with ensuring that users can acsess what they need when they need it.

  • Use cases
  • Process flows
  • Sitemap development
  • IA & Wireframes
  • Functional specifications
  • Usability & feature testing

Design

Translating the client’s creative ideas into workable concepts, refining the user experience, to build a beautiful, lasting solution.

  • Branding
  • Concept design
  • Graphic design
  • Creative direction
  • Style guide development