Usability Testing on a Shoestring.
With a little effort you can do some quick tests and create opportunities to optimize the experience and objectives of your site.
Sometimes our routines can cause us to stop asking questions.
We love our routines. Every morning I snooze my alarm. I grab an iced coffee on my way out the door. I listen to the same radio station on my way to work. Once I arrive at work I go straight to my email. Routines help us get through life and make us more productive.
But sometimes our routines can cause us to stop asking questions.
Over the past couple of weeks the concept of “finding inspiration” has been on my mind. I have been watching a lot of talks and videos about being more creative “What Do You Do to Feel More Creative?” and “How to build your creative confidence”
In both cases we broke from our day-to-day routines. We slowed down, paused and thought through purpose and meaning behind what we are trying to achieve, coming up with creative ideas. Creativity happened when we were brushing up against the new and scary.
This year the UX team is going to break from the norm by trying the following:
Our goal is to read 4 creative books a year and meet up to discuss. Trying to find books that will really change the way we think and spark new ideas. We are currently reading Hooked: How to Build Habit-Forming Products. Which is ironically about how to get users to develop a routine.
As a team we decided to go to 2-4 meetups this year. We want to have great conversations with people we never met. We are hoping to see things in different ways and from different perspectives.
We are looking for new ways to get away from our desks. Pinning up work and discussing. Taking meetings outside. Going for a walk. By changing the environment, the brain is now retrieving information in different places and will now see information as more useful.
Having our team outings at a restaurant one of us has never been to before. Trying new foods and experiencing different cultures.
Taking the time to reflect and write down our thoughts. While writing we allow our brains to process the problem we are trying to solve.
In breaking from our routines we are hoping to get a new creative outlook that we can bring to our clients and their different industries.