I create experiences that connect brands to users and achieve business goals.

Research & Insights.

Research & Insights.

All decisions depend on a deep understanding of the user. I start by finding out what users want and need. I combine new tools with traditional research expertise to guide strategy, design and technology decisions.

Working sessions
  • Project requirements
  • Collaboration/problem-solving
User experience evaluations
  • Heuristic evaluation
  • Best practices evaluation
  • Opportunities evaluation
  • POV
Experience Strategy.

Experience Strategy.

Helping businesses navigate the digital world. Strategy starts to define evolving technologies, business innovations and changes in user behavior to gather requirements for a successful experience.

Content strategy
  • Content assessment
  • Competitive assessments
  • SEO optimization
  • Mobile first
  • Content first
  • Personalization
  • Localization
Content Planning.

Content Planning.

Creating a new site structure and helping clients evolve into effective brand publishers, developing new ways to reach and engage with their audiences.

Information architecture
  • Sitemap
  • Taxonomy
  • Meta-data
  • Funnels
  • User flows
System Definition.

System Definition.

Guided by a relentless focus on user needs a detailed site or platform information architecture and page template framework is created. The goal is to enable new user behaviors with relevant, useful and engaging experience design that drives growth for businesses and impacts user's lives.

System Design
  • Features & functionality
  • Template architecture
  • Component architecture
  • Wireframes
  • Prototype
  • Landing page optimization
  • Functional specification
Testing & Optimization.

Testing & Optimization.

I help clients produce sites and platforms that address real user needs. Usability testing, including contextual inquiry and iterative testing, is critical to creating experiences that are valuable. I rely on user feedback to help push work further.

Usability Testing
  • IA testing
  • System architecture testing
  • First impression testing