Digital AOR for leading golf brand.

Overview 

Titleist came to Genuine in 2014 to managed their digital creative. The team launched a global survey which included brand managers, site visitors, and existing community members.This foundational research allowed us to develop a deep understanding and roadmap for the new brand. 

 

Solution 

The new experience needed to be built around performance education, engaging entertainment, ways for customers to connect, and an evolved story of the Titleist brand. Along with supporting major Tour/PGA events we developed a new homepage experience, site-wide navigation, product landing pages, and re-modeled the community area.
 

Client:
Titleist
Company:
Genuine
Project Type:
Digital AOR
My Role:
Lead UX Designer
Project Team:
Eniola Oluwole - Director of Strategy & UX, Jay Lozada - Director of Account Services, Khan Duymazlar - Account Director, Sam Garde - Producer, Sophia Perlman - Strategist, Marc Choquette - Digital Media Analyst, Cat Bergen - Designer
Timeline:
April 2014 - January 2015
View Site:
titleist.com
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Wireframes

Once we had a deep understanding of the brand and target customers we focused on optimizing key pages of the site experience. 

See the wireframes >