WORK / Celebrity Cruises
Overview
Titleist came to Genuine in 2014 to managed their digital creative. The team launched a global survey which included brand managers, site visitors, and existing community members.This foundational research allowed us to develop a deep understanding and roadmap for the new brand.
Solution
The new experience needed to be built around performance education, engaging entertainment, ways for customers to connect, and an evolved story of the Titleist brand. Along with supporting major Tour/PGA events we developed a new homepage experience, site-wide navigation, product landing pages, and re-modeled the community area.
- Client:
- Titleist
- Company:
- Genuine
- Project Type:
- Digital AOR
- My Role:
- Lead UX Designer
- Project Team:
- Eniola Oluwole - Director of Strategy & UX, Jay Lozada - Director of Account Services, Khan Duymazlar - Account Director, Sam Garde - Producer, Sophia Perlman - Strategist, Marc Choquette - Digital Media Analyst, Cat Bergen - Designer
- Timeline:
- April 2014 - January 2015
- View Site:
- titleist.com
Wireframes
Once we had a deep understanding of the brand and target customers we focused on optimizing key pages of the site experience.
